Secret Cinema presents Marvel Studios’ Guardians of the Galaxy - The Live Experience

I collaborated with the Producers, Creative Directors and Graphics team to create product copy for over 50 products sold in the online merch shop that drove revenue whilst maintaining audience narrative immersion. The audience was split up into 6 different groups with separate identities - rough and ready Flamin' Raiders, adventurous Cosmic Seekers, vain Astral Queens, prankster Galatic Spanners, ethereal Atomic Dreamers and serious Dark Star Bandits. All the products were designed to be sold to the audience to cement their clan identity and personality within the show, and so the copy for every product had to be tailored to the relevant clan.

I also created in-show graphics that contributed to the audience experience, as well as informative fundraising creative copy for the website.

Clients/Partners: Secret Cinema, Marvel Studios, Disney

Graphic Design: Natasha Thomas and James Land

Find out more about Secret Cinema presents Marvel Studios’ Guardians of the Galaxy - The Live Experience here.