In an undisclosed London location in the winter of 2022, we paid tribute to the enduring allure of Bond and his six-decade affair with the timeless elegance of Omega watches. 

In an abandoned London Underground tunnel, we created an immersive live experience to celebrate Bond and his cherished association with Omega watches since GoldenEye in '95. The event was a reverent tribute to 007, featuring authentic movie props and state-of-the-art gadgets from Q's Lab, as well as an exquisite showcase of James Bond's OMEGA collection. Live actors and bespoke video games engaged guests in a choice: allegiance to MI6 or Spectre. As live music from a 3-piece band filled the air, the evening drew to a close with a candle-lit banquet.